From the Desk of: Angie Wolfe
Re: How To Increase Proposal Success
Dear fellow proposal professional,
Great proposals lose when the process breaks.
One late SME reply blows your schedule—triggering risky guesses, frantic edits, and compliance gaps that tank your score.
Let’s fix that with a simple 6-step system your team can run every time.
To make things even worse…
Relying on boilerplate and past proposals: You might think copy-pasting yesterday’s text may be quick and offers a shortcut to success. However, these cookie-cutter text and graphics often fail because they don’t address the specific needs and preferences of each client, leading to a proposal that doesn’t resonate or score well.
Overloading with information: Packing proposals with excessive data and details seems like a thorough approach. When everything is highlighted, nothing stands out. Data dumps bury the value evaluators need to score you high.
Focusing solely on price: Winning proposals often hinge on more than just offering the lowest price. By concentrating only on cost, you ignore the importance of your firm’s experience, innovations, and people, points that actually help you win.
Wait‑and‑Wing‑It: Hoping chaos fixes itself just resets the 2 a.m. fire drill and kills morale. You’re missing opportunities to win more work. Not taking action can lead to repeated mistakes and lost deals, trapping you in a cycle of inefficiency and frustration.
Luckily for you, there's now a solution...

Turn chaos into a repeatable workflow you can trust.
Cut prep hours and keep evenings yours.
Score higher with clear, client-focused responses.
Hit every deadline without sacrificing quality or compliance.
Win bigger projects more consistently.
Now, that's a tall promise, and at this point you might be asking...
Hello! I’m Angie Wolfe, and I’ve spent over 20 years working in the world of AEC marketing, proposal development, and business development strategy. Along my journey, I founded Ideas at Dawn, a woman-owned consulting firm that supports teams nationwide. I’m proudly CP APMP-certified, bringing a wealth of experience in handling high-stakes pursuits.
I'm the bestselling author of From Chaos to Clarity: Unlock the Proven Process to Boost Your Win Rates. Within my book, I share a six-step framework that I developed to help teams streamline their processes and ultimately win more work. I've been the proposal leader at big industry names like Kiewit, HDR, and MWH, where I helped win billions of dollars in new contracts through strategic proposal leadership.
At my firm, we offer turnkey services that include everything from management, writing, editing, and layout to graphics and interview preparation. I also lead customized training, coaching, and mentoring sessions to boost proposal confidence and leadership skills.
Known for providing clear, actionable, and relatable guidance, I specialize in turning proposal chaos into consistent success. If you’re looking to transform chaotic proposals into winning strategies effortlessly, I’m here to help!

But don't just take my word for it...
From Chaos to Clarity: Unlock the Proven Process to Boost Your Win Rates eBook ($197 Value)
This eBook gives you a step-by-step playbook to install a repeatable 6-step proposal system that halves prep time and increases scores.

60 Minute Proposal Jumpstart
($297 Value)
A focused 60-minute training that gives you an action plan and shortcuts you can use on your next pursuit.

Universal Proposal Management Plan Template ($97 Value)
This customizable Word template maps every step of your proposal workflow—for engineering, federal, and local pursuits. It’s the same plan I’ve refined for 20+ years to help win billions in contracts.

Client Insight Accelerator ($97 Value)
This is a step‑by‑step fillable SME interview guide with laser‑focused questions that surface client goals, hidden risks, and differentiators. Boost your actionable intel that powers higher‑scoring win themes.

Chaos to Clarity Digital Action Workbook ($27 Value)
This fillable workbook is packed with chapter‑aligned prompts, action trackers, and team discussion guides. Effortlessly turn insight into habit and keep every pursuit on track.

And of course, you're fully protected with our...

Try it for 30 days. If it doesn’t cut prep time or boost confidence, email [email protected] for a full refund—keep the templates.
Now is your chance! Buy now and you’ll get instant access to the awesome eBook and amazing bonuses. In just a few minutes, you’ll be on your way to turning your chaotic proposals into winning strategies with ease. Imagine what you can achieve in just one hour! Don’t miss out on this opportunity to succeed!
Sincerely,
Angie Wolfe
P.S. You can spend another quarter chasing edits at midnight—or you can install a simple system in 60 minutes and win more without the chaos.
P.P.S. Every day you wait is one more fire-drill away. Give yourself (and your team) calm, compliant submissions before the next RFP lands. Click the button below and let’s turn chaos into clarity together.
From Chaos To Clarity: Jumpstart Edition is your toolkit to lead your industry, improve proposal success, and confidently tackle urgent needs while still keeping quality top-notch.

© Copyright 2025 - Angie Wolfe / Ideas at Dawn, LLC
10634 Ashwood Court, Littleton, CO 80129 US